Welcome to Applied Intelligent Marketing

The incentive and rewards specialists.

Experts in creating and activating large scale B2C customer acquisition and retention campaigns. We help brands find regular and relevant ways to engage with their customers, ensuring they feel valued, appreciated, listened to and rewarded. Why? Because it has been proven that emotionally satisfied customers deliver a premium in revenue and profit. We understand what consumers want, what makes them tick, what motivates action and most importantly what delivers results.

We call this Please & Thank-You Marketing.

Quite simply it’s about getting customers to connect and stay loyal for the longer term.

02rewards

“AIM provided the experiential rewards for both 02’s Top Up Surprises and Surprise & Delight programmes, these rewards played a pivotal role in positively impacting upon our customer satisfaction metrics.  I wouldn't hesitate working with them again”.
James Reddington, Consumer Loyalty Manager - Telefonica O2 UK

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“We engaged AIM to provide a booklet of lifestyle discounts to support the launch of our Ultimate Rewards Current Account. Working to very tight timescales, AIM, were able to deliver a highly competitive package which not only looks great, but has undoubtedly ensured we’re giving our customers ‘extra!’ ” Sam Marrs, HBoS Banking

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02 ‘Surprise & Delight’

In support of 02’s strategy to continually improve customer loyalty of their valuable 2.2 million ‘Pay Monthly’ contract customers, we were tasked with creating and delivering an engaging nationwide rewards programme. Providing a ‘choice’ of rewards, with high-perceived value, that were relevant and motivating to the customer, easy to redeem in their local area and most importantly completely free. An ‘industry first’ programme that offered real choice to the customer for the first time ever.

IPM Awards Win

AIM were delighted to win a series of prestigious accolades at this year’s Institute of Promotional Marketing awards. Receiving 4 nominations in total and 3 Silver awards for their work with 02, across nationwide loyalty programmes such as ‘Top Up Surprises’ and ‘Surprise & Delight’, where cut through and customer redemption were paramount to their success.

02 ‘Top Up Surprises’

Tasked with ‘breathing life’ into the Telco sectors largest ever rewards scheme. Achieving significant budget stretch for 02 by securing a portfolio of impactful rewards, which were more economical than utilising internal physical product as incentives.

Increased the volume of ‘completely free’ rewards available, whist introducing the element of ‘choice’, ‘gifting’ and ‘seasonality to the customer via handpicked rewards partners, including; Bannatyne Spas, Marriott, Ministry of Paintball, Bowlplex, Fitness First, British Military Fitness, Gourmet Society…

New Look

As part of their ‘100 Days of Summer’ campaign, New Look required a tactical initiative to increase storecard spend and attract new applications.

The key to success was in creating an engaging rewards programme with high level appeal to the New Look customer demographic. AIM secured support from over 1000 well known partners and venues including; Champneys, Marriott, Thomas Cook, Ceroc, Comet and Fitness First, to provide free rewards on every storecard spend exceeding £30.

HBOS

HBOS needed to attract new customers to its current account product the ‘Ultimate Reward Account’. AIM were tasked to source and provide a range of profiled lifestyle discounts, profiled to appeal to the HBOS target customer base.

All within extremely tight timelines, with the rewards campaign required to coincide with the imminent ATL campaign launch date. The 2 year campaign exceeded all expectations and resulted in HBOS recruiting over 250,000 new customers.

02 Ireland ‘Special Treats’

In an economic downturn and highly competitive marketplace 02 realised that price could no longer be used as a differentiator, instead 02s retention strategy centred around saying a genuine ‘thank-you’ to their customers, to help them feel appreciated and stay loyal.

Via AIM’s nationwide network of rewards partners, 02 were provided with a compelling rewards programme, featuring exclusive and engaging offers from a range of experiential brands, achieving an on an average redemption rate of 15%.