Applied Intelligent Marketing

AIM... for a combination of insight, intuition and intelligent thinking that builds customer relationships by enriching lives, while delivering all-important ROI.

We are acquisition and loyalty specialists who mastermind and orchestrate loyalty programmes by applying intelligent marketing insights to our clients' business objectives. We help you get to know your customers and win new ones, find out what matters to them, and offer life-enriching rewards they truly appreciate. They'll feel listened to, understood and valued, which in turn builds loyalty and business.

Latest News

New job vacancy for a business director based in London.
20 June 2011

Click here for more details.

We understand that saying 'thank you' is more profitable than saying 'please'

These are tricky times. The recession has forced consumers to reappraise their buying habits, and this economic downturn has created a real demand for added value.

Sophisticated, deal-savvy shoppers have high expectations and one-off promotions with quick wins (or flings) are no longer enough.

By keeping on top of the ever-changing consumer landscape, we can help you connect with customers in more meaningful, longer term relationships.

In a nutshell, we're acquisition and loyalty specialists.

In broader terms, we combine people skills with hard-nosed business know-how. We understand how customers think, feel, act and react, and we can apply our insights in a practical way to boost your bottom line.

Put simply, we're experts at creating targeted acquisition and loyalty programmes that deliver long term brand and business benefits. Through research and data analysis, we understand consumer preferences and motivations. And we use a combination of insight and instinct to help you get to know your customers, find out what matters to them, and reward them in ways they truly appreciate.

These positive experiences keep your brand in their minds, and keep their business coming.

We're a focused team, as dedicated to our own customers as you are to yours.

We like to keep it personal, because, not only do close relationships work best for your customers, they work best for our clients too.

The team has different, but complementary skills (and plenty of experience on your side of the fence, so we know exactly how to make your life easier). Our varied backgrounds give us a balanced and insightful view of the market and we regularly draw on each other's expertise.

The things we all have in common are drive and dedication and a total and utter commitment to doing the best job. And, because we understand how vital good customer relationships are, we make sure that we treat ours (ie, you) as well as you treat yours.

Joanna Kent - Joint MD

Jo has 20 years strategic marketing experience. She's worked both client and agency side across a number of industries, with a focus on Financial Services.

After graduating, she spent 3 years with Barclaycard before moving to Bank of Scotland as Market Sector Manager, where she was responsible for developing many of their core banking products. She then moved agency side, to direct marketing agency MKP, as Senior Account Director on the Royal Bank of Scotland account. She then returned to Bank of Scotland (HBOS) to head up the launch of Sony Financial Services and MyTravel Financial Services. During the merger of the BoS and Halifax, she was appointed to head up the 'Worksite' marketing area, specialising in on-site employee banking benefits, and achieving the highest synergy targets throughout all the Bank's product areas. In 2003, she moved to Beech Tree Developments in the role of Sales and Marketing Director. Then, in 2006 she bought out an existing partner at AIM to become Client Services Director, before being appointed as Joint Managing Director. Jo has overall responsibility for the Account Management and Product functions within AIM. Out of the office, whilst her two teenage children and horses keep her equally busy, Jo gets stuck into property development when her schedule allows and looks forward to relaxing beach holidays.

Simon Kent - Joint MD

Simon spent 8 years in the Corporate Events industry, managing conferences, exhibitions, roadshows and product launches for clients including Sony, Scottish and Newcastle, Guinness, TNT, United Distillers and Avon. He then moved into Sales Promotion, starting an agency with Cosmos, the tour operator. After 4 years, he was approached to join Knowledge Management Software as Worldwide Marketing Director. In 2002, he joined AIM as Commercial Director before taking over the agency with Jo Kent in 2006. Simon has overall responsibility for Business Development and the Financial and Legal functions in the agency. In his spare time, when not ferrying the kids around, he enjoys gardening (with the help of a chain saw and a JCB) and roaming the countryside in pursuit of 'game'.

Katrina Michel - Non Executive Director

Katrina is a highly experienced brand strategist who provides invaluable insight and expertise to AIM and our clients. She has held the position of Planning Director at some of the top advertising agencies, including Publicis, Ogilvy and Mather and JWT, and was Chairman of JWT in Manchester. In 2007 she left JWT to set up Planning Express, providing brand planning and consultancy to many leading brands and agencies. Katrina is married with two teenage sons and is a complete culture vulture.

Nuala Canning - Business Development Director Ireland

Nuala has over 12 years' experience in media sales. Before joining AIM, she was head of Client Development with Communicorp, which owns Today FM, Newstalk, Dublin's 98FM, Spin 1038 and Spin South West. Her main responsibilities included implementing new revenue opportunities across all radio brands and creating 360 degree marketing plans for key clients by developing on air, on street, online and mobile solutions. This involved building and maintaining relationships with advertisers and advertising agencies. Nuala uses her extensive network to develop strategic level partner relationships. Out of work, she's an enthusiastic (if not very accomplished!) tennis player, and loves taking part in adventure challenges, which involve running, cycling, kayaking, climbing and a bit of madness!!

Dave Rosalski - Non Executive Director

Dave has been IT Director for both Kwiksave and Somerfield, where he handled annual budgets in excess of £150m. He then became involved in IT sales organisations, operating at Managing Director/CEO level. His experience includes raising over £30m in the flotation of a company on the LSE and several troubleshooting roles. More recently, he's taken non executive/advisory positions and also manages his own business interests. During his high-profile career, Dave has a gained a reputation for building high performance, dynamic teams and start-up operations. He has broad commercial experience having worked in various sectors in Europe and the USA, including Food Retail and Wholesale, Leisure and Entertainment, Construction, Telecommunications and IT, Jewellery and Marketing. In his role at AIM, Dave manages our IT infrastructure and corporate planning. In his spare time, he likes to travel, cook, work out at the gym, entertain and is also a keen water-skier.

Visit us at Stand A100 at Marketing Week Live 29th / 30th June Olympia, London

CHESTER 19 May 2011

Three Key Appointments as Applied Intelligent Marketing Consolidates Growth Strategy

CHESTER 18 March 2011

Applied Intelligent Marketing, a leading customer acquisition and loyalty specialist, whose client portfolio includes O2 UK, Foliofax, Avon and Hoover, has appointed James Perry as New Business Director.

A Fellow of the Chartered Institute of Marketing, James has a strong background in business growth and strategic development. He was previously MD at PSM Ltd. which provides advertising and marketing support in the sports sector. Prior to that he was Head of Commercial at Leicester City FC, a Director of Sports Five and has worked for Inchcape Marketing in the Middle East.

Applied Intelligent Marketing opens Dublin office

CHESTER 28 February 2011

New Irish office opened in Dublin's Clontarf Road to reflect our intention to extend our offer in b2c customer retention and acquisition to the market in Ireland from a local office staffed by directors who are established members of the Irish and European business community.

From our HQ in Chester, we service major national and international brands including Telefonica O2 UK, Filofax, Avon and Hoover. We provide bespoke customer loyalty reward programmes and customer acquisition incentive/reward packages, based around travel and leisure experiences.

Visit us at Stand A100 at Marketing Week Live 29th / 30th June Olympia, London

CHESTER 19 May 2011

Three Key Appointments as Applied Intelligent Marketing Consolidates Growth Strategy

CHESTER 18 March 2011

Applied Intelligent Marketing opens Dublin office

CHESTER 28 February 2011

Katrina Michel (ex. Cheetham Bell JWT Chair) joins board

CHESTER 18 February 2011

Leading marketing strategist, Katrina Michel, has joined our board as non-executive Director. A well-known and respected figure in the agency community, Katrina was Chairman of Cheetham Bell J Walter Thompson in Manchester, one of the largest agencies outside London and part of JWT Worldwide. Three years ago she co-founded Planning Express, which she left in September to take on new challenges.

Katrina has already been involved in our board's in-depth re-appraisal of the reward and loyalty market and the way it communicates with its end-user target market. Speaking of her remit here, Katrina said, "I'm really excited to be following this research through by working with the board to reposition AIM Solutions in the loyalty and sales promotion market.

CHESTER BUSINESS GURU TO SPEAK AT NATIONAL EXHIBITION

CHESTER September 2010

We have just concluded an in-depth re-appraisal of the reward and loyalty sector of the promotions market and the way it communicates with its end user target market.

We Partner with Telefonica O2 Ireland for b2c 'Treats' initiative

CHESTER February 2010

As customer loyalty specialists, we partnered with Telefonica O2 Ireland to devise and implement its new b2c 'Treats' initiative.

Visit us at Stand A100 at Marketing Week Live 29th / 30th June Olympia, London

CHESTER 19 May 2011

Launching Dream Deals

As well as offering completely bespoke loyalty programmes, built to suit your requirements, Applied Intelligent Marketing is launching a brand new loyalty product, ‘Dream Deals’, at Marketing Week Live.

Dream Deals is a unique programme that allows clients to offer customers or staff guaranteed savings for a full 12 months on hotel breaks, health and beauty treatments, dining, holidays and days out. Dream Deals allows marketers to engage in ongoing communication with their customers by offering weekly/monthly tactical offers tailored to suit the profile of the participant.

An offer just for you

So that you can find out just how easy this system is to use, we are giving away 1,000 Dream Deals cards on our stand (A100), so come and find out more and collect your card, giving you access to 2 for 1 offers and great discounts on thousands of leisure activities across the UK.

About our clients

Applied Intelligent Marketing’s client portfolio includes major brand names such as Avon (cosmetics), Hoover, Telefonica O2 Ireland, Telefonica O2 UK, Filofax, Anchor Butter, New Look, Legal & General and HBOS.

About our ability to help you increase sales & market share!

We can help you get to know your customers and win new ones; it’s as simple as that! Using intelligent marketing techniques, we have the ability to find out what matters to your customers, and then to offer them lifestyle rewards that they will truly appreciate. They'll feel listened to, understood and valued, which in turn builds loyalty … and business.

Background

Applied Intelligent Marketing has been established for over 10 years with directors who have had client side, as well as agency experience. The board is supported by a staff of 30 loyalty experts. Our customer service is legendary! Check out our testimonials at www.appliedintelligentmarketing.com/#clients.

More about Dream Deals

The Dream Deals on-line programme is available white labelled or in a bespoke format.

We’ve considerably expanded and enhanced our inventory of lifestyle reward partners which now includes Holiday Inn, Crowne Plaza, Thomas Cook, Gourmet Society Dining and Hi-Life Diners Club, names that your customers and staff will know and trust.

Dream Deals in easy for the consumer to access online www.dream-deals.co.uk and also easy for us to set up for you.

And finally

If you prefer a loyalty scheme that uses vouchers (paper, online or via mobile phone) or any other form of reward, Applied Intelligent Marketing has the resources, insight and intelligence to do that too. Or if you just want to talk about the options and gather advice, no problem.

Visit us on stand A100 in the Marketing Live Village and ask for James or Sarah.

Or for more information right now go online at www.appliedintelligentmarketing.com, call James Perry on 07714 091036 or email james.perry@appliedintelligentmarketing.com.

Dream Deals

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Three Key Appointments as Applied Intelligent Marketing Consolidates Growth Strategy

CHESTER 18 March 2011

James is one of four key executives recently recruited by dynamic and growing Applied Intelligent Marketing, an agency which utilises intelligent marketing insights to meet clients' business objectives of acquiring and retaining customers and increasing sales.

He is joined by:

Jo Southall, Account Director heading up the O2 account team Jo joins from the creative agency world where she has worked in account management, re-branding, creative and project management roles. She has previously worked on major accounts including B&Q, Lego, AA and Shell. Her remit is to manage and grow the agency's relationship with major customer, O2.

Nicky Gormley, Key Account Manager Nicky was previously with Landround. Her remit is to ensure client satisfaction, ensure ROI for her customers and increase sales revenue for the business.

Speaking of appointments, Simon Kent, Joint MD of Applied Intelligent Marketing, said, "These appointments come on the back of the opening of an office in Dublin last month and the recruitment of key marketing strategist, Katrina Michel, who joined the board as non-executive Director in Q4 2010. Our strategy for growth saw us add several new team members and win several blue chip accounts (including O2 Telefonica Ireland, O2 UK and Avon) in 2010. We now have over 40 top level employees and are poised for further significant growth in 2011."

James Perry

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Applied Intelligent Marketing opens Dublin office

CHESTER 28 February 2011

Nuala Canning has been recruited as Business Development Director for Ireland. Nuala will be responsible for developing and enhancing business in the Irish market. Prior to joining us, Nuala was head of Client Development with Communicorp, which owns Today FM, Newstalk, Dublin's 98FM, Spin 1038 and Spin South West. She has extensive experience working both in Ireland and Central/Eastern Europe, across a range of industries including radio, telecoms and Internet. Her roles have included general management, business development and sales management. She holds a BA in Economics and Politics and a MBA from UCD Smurfit Business School.

Suzanne Reynolds has been appointed as Account Director based in the Dublin office. Suzanne has over 13 years experience in the telecoms industry with nine of those in a marketing capacity. She has previously worked in project management roles, leading cross-functional teams to implement the Network (site) rollout for Esat Digifone. She then moved to Product Development in O2, where she was the Product Manager for a number of new products, bringing them from creation to service launch. In more recent years, she worked in the marketing team working directly on Prepay Price Plans and the company's recent loyalty programme. She holds a degree in Economics and French from UCD.

Simon Kent, Joint MD, said, "We have already enjoyed great success in the Irish market with Telefonica 02 Ireland and it has become apparent that businesses in Ireland have a real requirement to drive customer loyalty, particularly in these recessionary times. Our expertise in large scale, high-perceived value loyalty programmes is driving a phenomenal growth in our business.

"Both myself and other UK Directors are regular visitors to Ireland and we have been encouraged by the strength and tenacity of the Dublin business community and their appreciation of the need to drive customer loyalty. This has been instrumental in our decision to set up our own base in Dublin.

"We have already received a great deal of interest from leading Irish companies who have been aware of the 02 Treats programme and our extensive inventory of restaurants, hotels, sports activities, experiences and beauty treatments across Ireland where our clients' customers can redeem their incentives and rewards."

The opening of an office in Dublin is part of our overall expansion strategy, which recently saw leading marketing strategist, Katrina Michel, joining the board as non-executive Director. A well-known and respected figure in the agency community, Katrina was Chairman of Cheetham Bell J Walter Thompson in Manchester, one of the largest agencies outside London and part of JWT Worldwide.

Nuala Canning

Suzanne Reynolds

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Katrina Michel (ex. Cheetham Bell JWT Chair) joins board of AIM Solutions

CHESTER 10 March 2011

Leading marketing strategist, Katrina Michel, has joined the board of AIM Solutions as non-executive Director. A well-known and respected figure in the agency community, Katrina was Chairman of Cheetham Bell J Walter Thompson in Manchester, one of the largest agencies outside London and part of JWT Worldwide. Three years ago she co-founded Planning Express, which she left in September to take on new challenges.

This insight will allow us to lead the way in delivering instant rewards that have real value and relevance to the consumer, which is what our research tells us end-users are seeking."

Commenting on the appointment, Simon Kent, MD of AIM Solutions, said, "Our recent research has resulted in a fresh wave of thinking and a completely new language and way of creating and communicating offers to end users. Katrina's, huge depth of experience and consumer insight on the board will help AIM deliver what consumers actually want. She is a great asset."

Having enjoyed a healthy increase in business and recently recruiting six new experienced agency executives, we are now poised to expand the business further and have moved to larger premises in Chester to accommodate this growth. Future developments include the imminent opening of an office in Dublin and a new website to reflect the company's updated thinking and direction.

Katrina Michel

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CHESTER BUSINESS GURU TO SPEAK AT NATIONAL EXHIBITION

CHESTER September 2010

We have just concluded an in-depth re-appraisal of the reward and loyalty sector of the promotions market and the way it communicates with its end user target market.

This has resulted in a fresh wave of thinking and a completely new language and a way of AIM Solutions creating offers and communicating them to end users. Which means that Simon is extremely well placed to comment on latest thinking and techniques in the industry.

A long-term member of the Institute, Simon has been involved in the promotions industry since 1988. He joined AIM Solutions in 2002 and in 2006 became Managing Director.

Simon Kent

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We Partner with Telefonica O2 Ireland for b2c 'Treats' initiative

CHESTER February 2010

As customer loyalty specialists, we partnered with Telefonica O2 Ireland to devise and implement its new b2c 'Treats' initiative.

O2 has 1.7 million customers in Ireland who can choose from a range of travel, lifestyle and leisure 'Special Treats' which can be redeemed at over 1,000 destinations across Ireland and a further 1,500 worldwide. Eligible customers will be sent an SMS message to advise them that they have been awarded a 'Special Treat' and give them instructions on the simple mechanism to choose and redeem their reward.

Commenting, Simon Kent, MD of AIM Solutions, said, "To suitably reward O2's customers, we have recruited a large number of partner suppliers to deliver these rewards and offer something for everyone, virtually on their doorstep."

"As well as providing all the usual agency services of creativity, sourcing, design, etc, to our client, O2, we have also extended our fulfilment service and created a customised version of our 'unique burning code' software to allow O2 customers to be automatically identified and directed to the correct landing page on the O2 site. From there they are able to select the reward voucher of their choice on-line, download and print it out there and then. Their claim code is also 'burnt' into the voucher, thereby making it unique and countering any potential viral over redemption issues. Full redemption statistics are also available, so that O2 will be able to see exactly who has downloaded which treat and when."

Consumers let their hearts rule their heads
so we use our heads to win their hearts

AIM are acquisition and loyalty specialists who apply intelligent marketing insights to our clients business objectives to help you get to know your customers, find out what matters to them, and reward them in ways they truly appreciate.

We mastermind and orchestrate consumer loyalty programmes to win you new customers and help you keep existing ones. We arrange rewards or treats in line with customer profiles, which build your customer relationships by offering life-enriching experiences that make them feel listened to, understood and valued.

Rewards that are irrelevant can be more damaging than no rewards at all.

With long-term customer loyalty relationships more important than ever before, showing that you know, listen to and understand your customers is a key marketing objective.

Well thought-out, cleverly matched rewards do just that. It all adds up to a little bit of heaven for your customers, and a big jump in loyalty and ROI for you.

Becoming a rewards partner builds awareness and brings in new customers - for less advertising spend

Working with AIM as a partner has its own rewards. Our promotions provide you with a new stream of customers, who often bring full-paying friends with them. You have the chance to upsell and increase sales without spending anything on marketing. You also have the chance to work with major blue chip brands, and increase awareness of your business.

We work closely with partners to track take-up numbers and profile customers, which then helps us to refine and improve future promotions. In return, we provide feedback and sales tips for upselling and increasing business via our partner newsletter and emails.

We're always looking to forge new partnerships with like-minded companies offering experiences and rewards. If you're interested in finding out more, we'd love to hear from you.

To chat about becoming an AIM rewards partner:

Give us a call on 0844 855 2500
or fill in our contact form:

Hand Picked Hotels

Hand Picked Hotels has been involved with the O2 spa programme since launch this Spring. I was pleasantly surprised at the popularity with our spa product with O2 customers and the volume of spa rewards redeemed. We have already had nearly 200 O2 customers redeem with Hand Picked Hotels, with many of those choosing to bring along a partner to accompany them. Not only has this resulted in a high volume of O2 bookings, but additional revenue opportunities for us as a direct result of this initiative. We are keen to carry on with this O2 programme with Applied Intelligent Marketing beyond the expiry date of 30th June, with customers already asking to have their treatment dates extended beyond the June expiry date.

Stephen Callis - Marketing Manager, Hand Picked Hotels

Proving that we understand loyalty
starts with our own clients

We aim to demonstrate our in-depth understanding of loyalty through the way we work with our own clients. For you and us, it's all about the long term; about building mutually beneficial relationships. And we aim to keep you coming back for more, just like our other clients.

In terms of experience, we're well versed in the workings of different industry sectors, and we know the different factors that influence customer behaviour across various markets: Another example of how we apply our intelligent marketing ideas to tailor campaigns and maximise results.

Our clients include:

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O2 UK

"AIM provided the experiential offers dimension to the recently overhauled O2 Top up Surprises programme. These along with other proposition additions and enhancements had a direct impact on the satisfaction metrics for Top up Surprises. I’ve worked with many agencies and 3rd parties who offer similar products, however I would highly recommend AIM, they know their business and market extremely well and always go that all important extra mile – and they are great people to do business with!"

Pete Waugh - Head of Pay & Go Airtime, Telefonica O2 UK Limited

Anchor Butter

"At Carlson we demand the highest industry standards from our suppliers and AIM have met and exceeded our requirements. Their commitment and speed of response has been exemplary."

Melissa Gordon, Account Director – Anchor Butter

HBOS

"We engaged AIM to provide a booklet of lifestyle discounts to support the launch of our Ultimate Reward Current Account. Working to very tight timescales, AIM were able to deliver a highly competitive package, which not only looks great, but has undoubtedly ensured we're giving our customers 'extra!"

Sam Marrs - HBOS Banking Products

Filofax

"This quickly became the fastest and best-ever selling product on our website during the Christmas period. The beauty elements undoubtedly gave consumers a new perspective on the Filofax brand and provided the tipping point in people's decision to buy."

Sharon Golbey, Filofax Marketing Manager

0844 855 2500
info@appliedintelligentmarketing.com

We devise and co-ordinate loyalty campaigns, providing rewards and treats in line with customer profiles, which build your customer relationships by offering life-enriching experiences that make them feel listened to, understood and valued.

These positive experiences keep your brand in their minds, and keep their business coming.

To find out how to aim for greater customer take-up and retention:

Give us a call on 0844 855 2500 or contact us using the form below.

Applied Intelligent Marketing (AIM) is a trading name of Fireball Media Ltd. Reg. in England no: 4202260.

	Applied Intelligent Marketing The Chapel Wing The Old Palace Little St. John Street Chester CH1 1RE United Kingdom tel: 0844 855 2500 email: info@appliedintelligentmarketing.com
	Applied Intelligent Marketing Sky Business Centre 57 Clontarf Road Dublin 3 tel: 00353 1 4311440 email: Nuala.canning@appliedintelligentmarketing.com

Understanding loyalty inside out is one of the things that makes AIM a great employer, as well as a great supplier.

Our work ethos is firmly rooted in treating people as family and motivating them to achieve great things, both commercially and personally. And our work culture is driven and dynamic, enthusiastic and engaging.

We're always keen to meet people who can bring experience, expertise, charisma and like-minded energy to our team. If that sounds like you; we hope you'll get in touch.

To chat about joining the team give us a call on 0844 855 2500 or send us your CV using the form on the right.

New Business Director based in London.

Due to our on-going expansion the business has created the opportunity for a full time New Business Director to join the team. The successful candidate will be based in our new London office.

AIM’S ideal candidate would have at least three years’ experience of sales within the loyalty market, customer acquisitions and service provisions.

A suitable self-motivated candidate would need to have a proven track record of the following skills:

Excellent customer relationship management.
Ability to actively prospect and leverage potential new business opportunities.
An aptitude to cultivate strong, long-term relationships with key decision-makers.
An enthusiasm to network within the loyalty and other relevant markets to establish relationships and to identify potential opportunities.

In return for your hard work and dedication you will be rewarded with a competitive basic salary, along with attractive bonus opportunities. The business is growing quickly, having tripled its number of employees over the last 18 months, and as such there will be further career progression as this success continues. Full training and ongoing support will be provided.

If this sounds like an exciting and rewarding opportunity that you would like to learn more about then please email your CV today using the form above and short listed candidates will be contacted soon with further details.

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